Mini Revision Quiz here
Lead-in:
- Do you have a favourite brand that you buy over other makes?
- Are you a loyal customer for certain shops/cafés/businesses (hairdresser, dentist etc)? Why?
- Some brand, like Apple, have a very loyal customer base. Why? Is this because their products are genuinely better or is it just because of good marketing tactics?
Grammar: Passive tense: Grammar explanation and practice
Reading: Advertising comprehension: False Advertising
Watch these adverts:
John Smith: http://www.youtube.com/watch?v=eG4OaZetqyg
Dyson: http://www.youtube.com/watch?v=CatkHM4MRrA
What product are they trying to sell?
What tactics are used in each one?
Who is the target audience?
What 'atmosphere' are they trying to create in the advert?
Is there a jingle?
Is the logo / slogan visible?
How effective do you think the adverts are?
Speaking: You are going to come up with a concept for an advertisement.
You will have to think of:
A slogan
Form of advert (TV, radio, poster.. )
Target audience
Advert storyline
Present your advert!
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